Why Your Small Business Needs a Dedicated Digital Marketer

Dedicated digital marketer for your business

Written by @pixelhubNZ@

22 May 2024

Remember the early days of your business, when you hustled from sunrise to sunset, juggling every task by yourself? You were the CEO, the marketing manager, the IT expert – and you did it all with passion and grit. But as your business scales, stretching yourself across every department becomes unsustainable.

A vital question arises for SMEs in growth mode: should business owners persist in handling every aspect of digital outreach, or is it time to embrace the potential of a dedicated digital marketing specialist?

Is Digital Marketing DIY the Best Route?

In the pursuit of growth, many SME owners contemplate doing it all themselves. Nevertheless, employing a ‘do-it-all’ strategy may result in a lack of specialisation, without a focused strategy and an inability to maintain consistency in the digital presence and branding.

A dedicated digital marketer brings expertise and proven strategies. They’ll leverage data-driven insights to understand your target audience, craft laser-targeted campaigns, and constantly tweak your approach for maximum impact. Think of them as a growth hacker, unlocking hidden doors in the digital ecosystem that lead to more leads, increased sales, and ultimately, a flourishing business.

Avoiding the Risks of Online Marketplaces:

On the flip side, platforms like Upwork and Fiverr, while budget-friendly, often bring unprofessionalism to the forefront. Be wary of the “you get what you pay for” trap. Inconsistent quality, unreliable communication, and potential cultural misunderstandings can leave your brand with a tarnished reputation. Overseas freelancers lacking a deep understanding of the local market can inadvertently lead businesses off the path. A dedicated digital marketer is an investment in your future, not a transactional commodity. Investing in local talent through dedicated job portals ensures a more tailored and effective approach.

Budget Tight for a Digital Marketer? Choose Smart.

When hiring a dedicated digital marketer, it’s important to remember that you’re likely in a growth phase. While it may be tempting to try and cut costs, this may not be the best approach for achieving your expansion goals. Remember they are marketers, they will likely know your numbers and ROI. Therefore, paying them a cheapy-wage or unpaid internship in exchange for “gaining experience” isn’t smart if you really want them to stay long-term. Instead, consider a strategic approach to your hiring: explore freelancer options can be a strategic move. Contract someone who shares your vision and goals and wants to grow with your business.

Keep in mind, salary is not the only spend. For digital marketing can be done well, it’s required to purchase different graphic design and marketing software licenses for either SEO, social media management or keyword research that can represent a big investment for a small company.

Consider PixelHub NZ as an strategic digital partner. We offer 20, 40 or 70 hrs monthly plans of dedicated digital marketing for your company These plans not only align with flexibility but also foster loyalty from your digital marketing professional. This way, you can enjoy the perks of a dedicated specialist tailored to your business needs, all within a manageable investment.

Contact us with any questions or concerns. We’re sure we can help you in your marketing journey.

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